What is the SHOT Show?
The SHOT Show—short for Shooting, Hunting, and Outdoor Trade Show—is the premier annual event for professionals in the shooting sports, hunting, and outdoor industries. Hosted by the National Shooting Sports Foundation (NSSF), it’s a massive gathering where manufacturers, retailers, and media converge to showcase and discover the latest products, innovations, and services.
A Glimpse into the 2025 SHOT Show
The 2025 SHOT Show took place from January 21 to 24 at the Venetian Expo and Caesars Forum in Las Vegas. This year’s event was nothing short of spectacular, featuring over 2,700 exhibitors sprawled across more than 816,000 net square feet of exhibit space—equivalent to over 18 acres!
Highlights and Recap
- Exhibit Hall: The exhibit halls were buzzing with energy as attendees explored the latest firearms, ammunition, and outdoor gear. The Archery Business Pavilion, now expanded to 15,000 square feet, showcased cutting-edge archery equipment, drawing significant attention from enthusiasts and retailers alike.
- Supplier Showcase: Held on January 20 and 21, the Supplier Showcase featured over 600 suppliers, providing manufacturers with direct access to materials and services essential for their operations. This segment has grown remarkably since its inception in 2017.
- Educational Sessions: SHOT University™ and the Law Enforcement Education Program offered invaluable insights into market trends, compliance, and best practices. These sessions were instrumental in helping businesses navigate the evolving landscape of the industry.
- Networking Events: The SHOT Show After Dark events were a hit, with the All Star Jam Concert on January 21 being a standout. Sponsored by Glock and HUXWRX, attendees enjoyed live music and connected with industry peers in a relaxed setting.
- Industry Day at the Range: On January 20, select media and buyers experienced hands-on demonstrations of the latest products at the Boulder City Rifle & Pistol Club. This exclusive event provided a practical glimpse into the innovations hitting the market.
Notable Exhibitors
Companies like Rugged Suppressors and Lux Tactical made significant impressions with their latest offerings. Their booths were consistently bustling, reflecting the high interest in their innovative products.
Entertainment
Attendees also took advantage of Las Vegas’s vibrant entertainment scene. The Eagles’ residency at the Sphere, with concerts on January 17, 18, 24, and 25, provided memorable experiences bookending the show. Additionally, the Vegas Unlocked program offered SHOT Show badge holders discounts on dining, entertainment, and attractions, enhancing the overall experience.
The 2025 SHOT Show was a resounding success, fostering business growth, networking, and showcasing the latest innovations in the shooting, hunting, and outdoor industries. Attendees left with valuable connections, insights, and a renewed enthusiasm for the industry’s future.